Build reliability efforts into your regular engineering schedule
Improving reliability might seem daunting, but you'd be surprised how much impact you can have with a relatively light lift. "Reliability doesn't need to be everybody stopped the world for a month, kind of a tech debt thing. If we spent 20 minutes a week, we could actually save ourselves a ton of time over the course of the year. The business needs to be efficient and agile, but it's important that the reliability is there. And so we really need people to be able to react quickly, adapt, and do a little bit along the way.