Access to data is critical for SaaS companies to understand the state of their applications, and how that state affects customer experience. However, most companies use multiple applications, all of which generate their own independent data. This leads to data silos, or a group of raw data that is accessible to one stakeholder or department and not another.

Companies who develop software products generate massive quantities of product performance and user engagement data that can be analyzed to support decision-making about everything from feature planning and UX design to sales, marketing, and customer support.

As fraud continues to grow in prevalence, SecOps teams are increasingly investing in fraud prevention capabilities to protect themselves and their customers. One approach that’s proved reliable is the use of log analytics and telemetry data for fraud prevention. By collecting and analyzing data from various sources, including server logs, network traffic, and user behavior, enterprise SecOps teams can identify patterns and anomalies in real time that may indicate fraudulent activity.

DevOps has become the dominant software development and deployment methodology over the past decade. In Atlassian’s DevOps Trends Survey, over half of the respondents said that their organizations had a dedicated DevOps team and 99% of respondents indicated that DevOps had a positive impact on their organization. In addition to DevOps teams, many have implemented Platform Engineering as a discipline, or designing technology platforms as a foundation for developers to build and deploy applications.

Product-led growth (PLG) is on the rise, a discipline that relies on the product itself to drive user acquisition, expansion, conversion and retention. Today, 60% of Cloud 100 companies embrace a PLG strategy, because it’s an efficient method of growth with low customer acquisition costs. Plus, cloud-native companies have the unique opportunity to collect more data that shows exactly how customers are using their products, and where potential friction occurs.