You’ve been waiting and planning all year. The sunscreen is packed, the neighbors have a spare key to water the plants while you are away, you made sure to set your out-of-office notifications, and emergency contact information has been updated. It is time for vacation season!

There is no escape from the need for patch management and updates. It is true that operating systems and software vendors are getting better, faster, and more efficient about how they make and deploy patches. However, for businesses, patch management remains a time-consuming necessity that has big impacts on security, compliance, and day-to-day operations for IT teams and the businesses they serve.

One of the top priorities for MSPs is optimizing their workforce. The current industry-wide level of workforce attrition is distracting business owners from being able to focus on growing their businesses, forcing them instead to be tied up with repeatedly onboarding and training new technicians. This can result in inefficiencies, knowledge gaps, sub-optimal use of resources, and messy operations.

You have made the decision to finally start taking the marketing and lead gen activities of your MSP a bit more seriously, but, as the business owner, you recognize that you don’t have the time or energy to take this initiative on yourself. So, what do you do? Do you decide to hire internally and build your MSP marketing department from the ground up? Or do you decide to outsource the marketing function to a third-party agency and have them manage it all for you?

“You can’t get this kind of stuff for free,” says Manuel “Manny” Lloyd, founder of Wilmington, NC based CyberSleuth. “I know technically MarketBuilder isn’t free, because you have to be an N-able partner to use it, but at the same marketing can be expensive and MarketBuilder gives you all the tools you need to create targeted, MSP-specific marketing campaigns.”