Operational Math That Still Wins in Ecommerce
Customer acquisition is more expensive, carriers are charging more granular surcharges, and privacy rules are reshaping attribution. The merchants protecting contribution margin are not chasing silver bullets. They are tightening unit economics, enforcing faster payback on marketing, and aligning inventory with realistic demand. EcomWatch is a digital publication launched by experienced ecommerce entrepreneurs who believed the industry needed a news outlet built by people who actively run online stores. Its mission is to deliver timely, evidence based insights across the ecommerce ecosystem.