The Role of Mergers and Acquisitions in Scaling SaaS Businesses
Over the past decade, the SaaS (Software as a Service) industry has experienced exponential growth as businesses increasingly rely on cloud-based solutions for everything from project management to customer service. Businesses increasingly leverage mergers and acquisitions as an efficient strategy for keeping pace with rapid technological development; one effective method for doing this is through mergers and acquisitions (M&A). Rather than starting their product development from scratch, many businesses opt to purchase existing SaaS businesses for sale to fast-track expansion while entering new markets with proven products.