Using CDPs to Create Personalized Customer Experiences
The Modern market is saturated and competitive, making personalization not only a trend but a necessity. This growing expectation has led to an increase in Customer Data Platform development. These platforms collect, integrate, and orchestrate customer data out of silos, enabling businesses to provide exclusive and timely interactions. In this article, we'll delve into how Customer Data Platforms promote personalization, explore techniques for segmentation and targeting, and showcase successful personalization strategies.