Ok, Big Data. I See What You Did There.
Let’s face it: The big data game is kicking the pants off of everything that we’ve ever valued as a social commodity within anyone’s digital reach. In fact, data is so hot right now that even the value of oil has been told to go sit in the corner of the room, be quiet and color. Yep, you too King Cash. This also explains why your data by itself, as a standalone asset, is not considered as ‘valuable’ as you would think.