Decoding SaaS Customer Cost: A Guide to Calculating Cost per Customer in Azure
In the SaaS era, especially in the B2B segment, the business’s profitability will vary from customer to customer. It is usual to observe that there would be a few “expensive customers” who use the platform heavily, which could also mean they are profitable customers. But we cannot take plain guesses! As a business, ensuring that the revenue we receive from each customer is appropriate for what it costs us to deliver the value is significant.