The travel industry was hit harder than any other industry throughout the pandemic. Frequent changing of rules and restrictions resulted in multiple setbacks. Travel companies had significant difficulties navigating the field and it wasn’t without devastating losses. The Office for National Statistics (ONS) data shows that turnover in travel and tourism businesses declined to 26.0% of February levels, compared with 73.6% in all other industries.

The ‘Add to Cart’ user journey is one of the most common ecommerce customer journeys used by website owners. For obvious reasons, ensuring potential customers can search, select a product, and checkout successfully is a vital function. Unlike ecommerce customer journey map tools, Synthetic user journey monitoring can assist in creating a positive customer experience by tracking performance metrics, and sending alerts if issues do occur.

Broken forms can have a massive impact on businesses. Detecting problems as fast as possible is essential in ensuring you are providing the best service to your users and preventing major company issues. Does your website rely on forms in order to process payments, capture lead data or provide search capabilities? Do you have an ordering system trusted by hundreds of people to complete their daily jobs?

Our brand new Google Analytics integration has just landed! Now you can benchmark your website performance on your real website analytics.