From 1st May 2021, Google will start judging your website based on a new set of performance metrics called Core Web Vitals. This initiative is focused around user experience and will become part of Google’s ranking algorithm. Failing them is bad, getting them right is a huge opportunity. Only 23% of businesses currently pass these tests consistently, so organic SEO will be negatively impacted for the large majority of companies.
When a website is compromised to steal credit card information, a link to a malicious JavaScript file is normally inserted into the website’s code. This file then loads what is called the skimmer, the code responsible for skimming personal and financial details from customers.
User Journeys are a powerful tool for ensuring key processes across your site are working correctly. They follow a scripted set of instructions to interact with your pages like a human visitor does – and to identify issues as they come up. We offer a “Managed Service” for looking after your User Journey scripts, or you might prefer to use our script builder to write your own.
Picture the scene. It’s 9am on a cold, wet, January Sunday morning in 2015 and I’m trudging up Merrion Street in Leeds. Recently made redundant, I’m on my way to a coffee shop that I’m desperately hoping is open. Am I a coffee aficionado desperate for a fix? Am I getting pumped for a gym session? Do I just enjoy walks in the rain? No. I’m on my way to a job interview.
If you care about your website, show it some love this Valentine’s Day. RapidSpike is there, like Fred from First Dates, to keep the spark alive. We will be your relationship counsellor through the tough times with your website, from downtime to Magecart style attacks, and even the occasional website launch! They say healthy relationships are built around the pillars of trust, communication and passion.
A few lines of code in your website’s header can make or break your security and your customer’s trust. We know how important that is to you, so at RapidSpike we’re here to empower you with data, protecting your website from the top down, and today we’re talking about the very top — your homepage header and its precious metadata.
Not a great statistic, but are bad digital experiences really that costly? A bad digital experience is when a website is slow, unreliable, and/or insecure. Is it slow to load, are there errors affecting our SEO, is a third party broken, or is payment data being stolen right from their device? These issues are all reputation damaging, more so than ever in an increasingly socially connected world.
