At one time, tech advancements were a major drain on small businesses. Housing your software and digital assets in-house once created a financial nightmare many emerging companies couldn't handle. On top of that, threats to security and a complete lack of flexibility made establishing a foothold challenging. That was especially true when going up against established industry heavy hitters.

Aside from being a hub of information, your website should guide customers through the purchase journey. But you can't just have any website. You need a mobile-friendly website. Why? Essentially, a mobile-friendly website makes your business more accessible to potential customers. In this post, you'll learn five reasons your website designer should ensure mobile optimization. But first.