Sending change alert(s) is a core feature of ChangeTower. Whether new content is published on a page, a keyphrase is added or removed, or even if the site’s meta description was changed, ChangeTower can detect and more importantly, alert you of those changes before anyone else. Before diving into how to set this up with ChangeTower, let’s talk about Google Analytics first.

When Slack was first launched back in 2013, the idea of using a centralized messaging system hadn’t been around for too long. Why? Organizations and businesses didn’t even know they needed one. Instead, they used different methods and tools to communicate – emails, SMS messaging, Skype for online meetings, etc. How did Slack earn the title of your company’s digital headquarters?