Communication service providers are finding themselves at a crossroads – growing competition is exerting pressure on revenue and costs, while the need to revolutionize operations is pressing. The only way for providers to to set themselves apart from competitors is to deliver top-notch services and incorporate innovative technologies that will ultimately lead to growth and operational efficiency.

Software as a Service (SaaS) companies are constantly striving to ensure customers have an exceptional user experience when utilizing their service. The fierce competition in the modern business puts more pressure on companies to meet their customers’ expectations or risk losing them to a market rival. The success or failure of a solution and the underlying organization can rest on the ability to create an engaging and innovative user experience.