The world of the ecommere is full of narrow margins and high risk. Prioritisation means focussing on one thing means skipping or delaying something else. When speaking to ecommerce management teams a frequent topic of conversation is finding budget for site improvements. Everyone wants to have a reliable, fast website – but how can you justify the time and energy it takes to create one?

There are high expectations from users for council websites to be up and reliable. They are also required to adhere to guidelines set out in the Service Standard to make their website accessible and user friendly. Alongside these challenges, councils are often underfunded and understaffed which can make council web management teams stretched. Here are three key metrics that councils should be measuring to improve website reliability.