What is Retail Media Network and Why is it Important for Marketers?
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By iOPEX
Almost every business needs AI, but it’s not needed everywhere. Yes, you read it right. AI, though it transforms entire business models, comes with a price tag. A 2022 survey by McKinsey found that only 27% of companies using AI have successfully scaled their initiatives across the organization. This highlights a key challenge—adopting AI without a clear strategy can lead to wasted resources and minimal return on investment.
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By iOPEX
Cybersecurity today is not just about defending against attacks. It’s about proactively managing risks in a landscape where threats are growing in volume and sophistication. With data volumes rising by 30% in just the past year and the average cost of a data breach now exceeding $4 million, traditional Security Information and Event Management (SIEM) systems are no longer enough.
Generative AI has now become an essential tool in reshaping retail as we know it. Major players, including Amazon, Walmart, Carrefour, and more, have integrated GenAI into their operations, unlocking unprecedented efficiency and personalization in their strategies. As AI continues to evolve, it’s no longer just about retail media and advertising—it’s revolutionizing every aspect of the retail landscape, from product development to customer service.
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By Sep 19 2024 ,
Intelligent Automation (IA) is the next-generation technology that combines Robotic Process Automation with Artificial Intelligence, Machine Learning, and Natural Language Processing. While traditional automation handles repetitive, rule-based tasks, IA takes it a step ahead by enabling systems to learn, adapt, and make real-time decisions.
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By Sep 03 2024 ,
Customer service has come a long way, from its roots in face-to-face interactions and phone support to today's sophisticated digital platforms. The latest phase in this evolution is about shifting from human-led processes to AI-driven solutions. According to Gartner, by 2025, 80% of customer service and support organizations will utilize generative AI technology to enhance agent productivity and elevate the overall customer experience (CX).
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By iOPEX
AI is all about the game of data. And the emergence of advanced AI models, including the newsmaker one - Generative AI, is compelling business leaders to revisit their data platforms. Stating the obvious, businesses now need customized AI models built for their unique business needs and perfected as per their data. So, your journey to a successful AI transformation or adoption begins with a robust data infrastructure as a stepping stone.
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By iOPEX
Customer experience (CX) can be the make-or-break element for any business. Well, it's not just a hunch. Research from reputable sources reveals some startling truths: Despite these stakes, more than 62% of businesses struggle to measure the ROI of their CX efforts, and 70% are unaware of how CX impacts their bottom line. AI has already brought advancement across all spheres of the business world. Customer experience (CX) is no exception.
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By iOPEX
While the brick-and-mortar offline retail market is struggling post-pandemic, the online digital retail sector continues to experience strong growth as customers shift to online purchases. This increase in online customer activity is driving a steady increase in digital advertising spending running through the various Retail Digital Media (RDM) platforms. In 2024, ad spending in digital retail media advertising is projected to reach 136.07 billion U.S. dollars, with the bulk coming from the US market.
The global AdTech market is experiencing exponential growth, driven by the rising demand for speed, personalized advertising, and the proliferation of digital platforms. Key trends include the rise of connected TV (CTV) advertising, in-app advertising, rich media, and interactive ads, as well as the growing importance of privacy and data security.
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By iOPEX
Introducing our groundbreaking NPI app, designed to empower GTM teams, NPI owners, and product heads in highly competitive industries. With this app, you'll gain a comprehensive view of progress and risks as you prepare for a successful launch or GTM strategy. No more last-minute surprises! The iOPEX NPI APP is an integrated application that optimizes GTM operations for software companies, pharmaceuticals, providing benefits such as streamlined management, automated release readiness, increased visibility and productivity, and a comprehensive dashboard.
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By iOPEX
Exciting News! We are thrilled to share our latest Customer Success story featuring a leading Fortune 500 enterprise. Revolutionary BOTs-driven Synthetic Monitoring solution from iOPEX Technologies transforms network security for a Fortune 500 Cybersecurity and Networking giant. Proactive network surveillance and cutting-edge cybersecurity measures ensure uninterrupted operations, thwarting threats before they strike.
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By iOPEX
Why should you choose @iOPEX Technologies? Check out our career video to know about our culture, leadership, and growth opportunities.
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By iOPEX
Watch how iOPEX has grown from its humble beginnings since 2010. Watch our leaders and long-standing employees talk about their meteoric rise and what they have to tell about their association with this passionate organization called iOPEX.
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By iOPEX
Shiva Ramani - CEO of iOPEX Technologies shares his invaluable IT experience and provides genuine guidance in choosing a long term career path.
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By iOPEX
A candid catch up with our CEO, Shiva Ramani - Check out the teaser and stay tuned for the full interview launching on 21st June ’19
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By iOPEX
In this digital economy, every enterprise allocates a significant chunk of IT spend towards digital transformation, and the cloud plays a good part in it. Vertical cloud environments are becoming the norm across industries. Leading cloud technology platforms will empower businesses to assemble their operations entirely around the customers and attain business continuity alongside efficiency.
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By iOPEX
Every enterprise has its own unique blueprint for digital operations, meaning some businesses are further along in their integration and automation than others. Enterprises should weave a unique digital fabric by investing in the right set of frameworks matching their current tech investments. Here is iOPEX's detailed guide on how to prepare for a true transformation with operational resilience.
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By iOPEX
This whitepaper will provide a detailed analysis on automation in IT services, a step-by-step approach in choosing automation for your IT services is provided to help organizations while choosing an automation partner.
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By iOPEX
Customer support, if managed well, can lead to prolonged customer loyalty, customer advocacy, and additional revenue opportunities. This whitepaper will help you to - Fine-tune your customer support initiatives, Build a robust strategy that boosts customer lifetime value, Drive profits through additional sources of revenue, Minimize customer support costs, Make support your true competitive differentiator.
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iOPEX is a new-generation Experience Engineering led digital services provider offering Digital Engineering, Transformation, and Operational services. We are process and technology innovators focused on extracting the best out of the investments you have already made. At iOPEX, we help you realize that golden ratio where your technology and business are in complete synergy, making your company greater than the sum of its parts. Founded in 2009, the demand for our specialized optimization services has helped us grow 60% YoY.
We don't believe in a "one size fits all" policy and have seen the difference that a tailor-made offering can bring to businesses. Exactly why we love building custom solutions for all our clients. We take pride in challenging ourselves and extending boundaries to create new products and novel solutions for traditional and new-age businesses. Our suite of tools is high on performance but low on costs, and puts your existing infrastructure to judicious use. Our customer-centricity, ability to take on challenges and financial risks, and go-getter DNA brings to you a partner who is easy to work with, and who delivers beyond promises. No wonder we boast of a marquee list of Fortune 500 clients, and many more, each being 100% reference-able.