Cyber threats, since 2020, have become a silent epidemic for enterprises and customers alike. Sounds dramatic? Think again: In 2023, cyberattacks hit enterprises every 39 seconds and burnt through $4.99 million per hit, making security not just an IT checklist but a critical enterprise-wide priority. Fast forward to 2025, and the message is clear: adapt or lose out to your competitors.

The global Customer Data Platform (CDP) market, expected to cross $28 billion by 2028 with a CAGR of 39.9%, highlights the growing dependence on data-driven marketing strategies. As the cornerstone of modern marketing, CDPs have become indispensable for businesses seeking to harness the power of their customer data. CDPs help build a unified customer view that enables businesses to personalize campaigns for seamless engagement across marketing channels.

In July 2024, a routine network configuration change at Microsoft caused a global outage that left millions without access for 90 minutes. The culprit, however, was a network issue within the Microsoft WAN that disrupted global routes. Unfortunately, this isn’t a one-off network outage but a part of a broader, troubling trend. Modern Network Operation Centers (NOCs) are far too siloed and broken to handle the growing complexity of modern networks.

2022 was the "Model T" moment for generative AI, with ChatGPT making its grand entrance and shaking up digital transformation the way Ford changed mobility. The excitement and trust in AI are so real that VCs have funneled $3.9 billion into generative AI in Q3 2024 alone. 49% of companies are allocating new budgets to AI initiatives, and firms like Marsh McLennan have already deployed 40+ AI applications in production.

Automation has reached an inflection point. What began as simple task replication has evolved into a strategic imperative for businesses seeking a competitive advantage. Robotic Process Automation, or RPA, is no longer a peripheral technology. It’s a core driver of operational excellence. In fact, according to a 2023 Gartner study, the RPA software market grew at a steady pace in 2023 at 22.1%, on par with its 2022 growth rate.