An app is a great addition to any business. Be they small or big, a business can use another way to make life easier for their customer. This is, of course, especially true if the app is the business. They serve to solve a problem, and the best solve a few. But there isn’t much point in having an app, or a business, without anyone knowing about it. If you want people to download your app, you’ll need to put some work into your marketing. Take a look at our suggestions for the best way to get the name of your app out there.

Affiliate marketing

Affiliate marketing is one of the most effective ways to get your app out there. It can also be very affordable. You can guest write on blogs and mention your app amongst your topic or pay bloggers to review your app and give an honest account of what they like about it.

Affiliate marketing is especially good for sending traffic to a site of your choice. You can send users to your business website or to a page where they can download your app. It works by embedding links to your site amongst the text of the article. It’s more subtle than direct marketing, more affordable, and more effective.

Reviews

Reviews are a big part of the buying process. Customers trust what others think of your product, so you might think about gaining more good reviews. You can ask for them one by one, but that is time-consuming and isn’t likely to gain a lot of return. Instead, you might consider buying reviews. They can still be honest and don’t have to be perfect. It would be better if they weren’t actually because no product is perfect. Or, if you want to give your downloads a boost, you can buy iOS app installs.

SEO work

You might want to also do some work to make sure that your business website and the page where users can download your app arrive at the top of their search results. If a user is looking for something that your app could help them with, you want to be the first option they see when searching in Google. No one looks at the second page of Google or even the bottom of the first page anymore. A little time looking into keyword research, backlinks, and other SEO tactics is the first thing a user sees when they are looking for an app to download.

Social media marketing

But the best way to get the word out is with social media marketing. You can narrow in on your demographic by infiltrating communities with your content or show off the merits of your app with short-form video content. You can endear yourself by showing off your team or how ethical your business operations are.

And the best part is that it is as affordable as you need. It can even be free if you do it yourself. And the lower the quality of the content, the more authentic you come off.