Competition in the markets is constantly increasing. Most business owners are forced to look for new ways to optimize their processes. Making more informed decisions is becoming an essential task for strategic firms. This is where business analytics comes to the rescue. Specialists analyze data based on the provided reports (for example, through dashboards or visualization). For enterprises, such optimization plays a key role, which contributes to:

• improving the level of efficiency and turnover of the company;
• reducing unauthorized costs;
• identifying potentially realizable opportunities for growth.

An intelligent agent carries out the central part of the analytics. It is the main tool for predicting and adapting trends to changing market conditions.

Automation of data collection and processing

One of the key functions of a specialist is automating the data collection process. This also includes processing them in large volumes. Corporate intelligence service can interact with various sources of information, including:

• databases;
• websites;
• IoT devices;
• internal systems (ERP, CRM);
• external data (markets, reports);
• customer base.

Using BI helps integrate these sources into one system for subsequent analysis. In addition, specialists quickly accumulate and process relevant data in real time. This eliminates the need for analysts to collect materials manually and minimizes the likelihood of errors, ensuring higher accuracy and speed of information processing.

Analytical work for the future

Molfar's subject matter experts mostly use machine learning methods and statistical models for predictive analytics. They consider previous indicators, identify consistency and cyclicality, and forecast future customer behavior, market trends, etc. This allows companies to more effectively:

• plan the introduction of new products or services;
• optimize inventories;
• improve strategic decision-making;
• identify changes in consumer preferences.

Here, specialists also analyze performance indicators, which opens up access to tracking sales, profitability of innovations, and production processes at a higher level.

Detection of inconsistencies

One of the important functions of the Molfar intelligent agent is recording inconsistencies and errors in data received from related areas. Specialists promptly identify deviations from normal behavior, which allows you to quickly respond to potential problems, such as fraud, production failures or non-standard requests from a solvent audience. This function makes intelligent agents indispensable assistants in ensuring the security and stability of a business.

Individual recommendations for process optimization

This function is significant for companies in e-commerce and marketing, where understanding customer needs helps increase satisfaction and loyalty. Recommendations can concern products, services, special offers, and content, making customer interaction more efficient and profitable. In-depth data analysis also allows you to identify potential competitors, respond faster to market changes, and implement various strategies to improve the situation.

Support and acceleration of the decision-making process

Intelligent agents can integrate data, consider various forecasts, and recommend the best actions based on the information received. This allows for faster decision-making and improved quality, a critical factor for small and large businesses. Introducing modern technologies, practical strategies, and systematic methods can lead to significant competitive advantages and help companies adapt to rapidly changing market conditions.

Benefits of working together with an intelligent agent

Intelligent agents use a specific algorithm of actions, which includes processing available data from companies, comparing it with information from open sources of databases on the Internet, and potential outcomes of events in national or international markets. Working together with a business intelligence specialist helps businesses classify their customer base. By analyzing customer behavior and preferences, agents can identify different segments and personalize their approach. This leads to more accurate targeting of marketing campaigns and, as a result, increased effectiveness.