Search engine optimization is one of the many jobs that has always been flexible, even before the pandemic that shall not be named! However, thanks to the massive uptick in remote working possibilities, it has become an even more desirable option for those who have the requisite experience to make it work. Nonetheless, due to the nature of this type of occupation, there are just as many potential pitfalls as there are positives. This article will explore these points in order to give those considering a career in remote SEO a fuller picture of what to expect.

Remote SEO Jobs Are Increasingly Available

Although the nature of SEO has changed pretty dramatically over the past two to three years, it is still a crucial component of any online marketing campaign and one that can yield spectacular results for those investing in it. All you need to do is visit a remote employment site to discover just how much in demand the occupation is. However, if you really want to ensure success, you need to dig a little deeper into the various job descriptions available, as they won’t all be the same. It’s certainly true that SEO is a very specific discipline, but the fact is that different businesses will require different specialties based on their needs. For instance, an e-commerce site will demand slightly different work from a company seeking local work. There will be plenty of crossovers, but it pays to double-check before applying so you can ensure you get through to the interview stage.

You Need Experience Before You Can Get Hired

SEO is not too dissimilar to other occupations in that you will probably need a decent amount of experience before anyone actually hires you. However, unlike most other jobs, you can’t really go to school to learn SEO, and as such, you will need to have a quality portfolio of personal and professional work you have done, including the results you achieved. This industry is heavily results-based, and those who are unable to prove their value will be shown the door a lot faster than those in other occupations.

Once You Get A Job, You Can Work Based On Results

If you are a great SEO and can prove this, you are very likely to achieve your dream job of being able to work remotely. The upside is that as long as you are able to achieve the desired results consistently, whether that be a boost in rankings, leads, revenue, etc, you can pretty much work on your own terms. Your employer will have their terms and conditions; as long as you get the results, you can dictate when and where you work.

Be Prepared For Virtual Interviews

It is rare for a remote job to involve a physical interview for obvious reasons, so you should be prepared to set up a time and place where you will perform an online interview. Moreover, you need to prepare for it correctly, as a virtual interview can be slightly tricker for some folks due to the lack of in-person cues. To prepare, you can practice in front of a mirror and come up with a range of valuable answers and questions that will showcase your abilities.

Remote work has become the norm these days, and even though many businesses want their staff to come back into the office a few days per week, SEO jobs are largely immune to these requests due to their nature. Nevertheless, you need to have a deep understanding of the industry and be prepared to put in the legwork to get the results you need to keep your job.