The Federal Communications Commission (FCC) is responsible for protecting society against annoying and/or deceitful marketing communications including telemarketing, sales calls or sales texts through regulation of sales related communications.

One of its most important rules is to obtain FCC 1 to 1 consent especially for selling under the Telephone Consumer Protection Act. This assists in ensuring that organizations are lawful and respectful when reaching out to consumer. This permission is important for sales personnel to understand so as to avoid sanctions and improve on customers’ confidence.

What is 1-to-1 Consent?

Consent implies gaining approval from one person in order for a business to reach out to them via phone calls or text messages, especially when such communications include the use of auto calling systems. This form of consent has to be targeted to a certain type of outreach (phone calls versus written contact) and to the particular message being sent.

As per its policies, no business may use pre-recorded messages or auto-dials to a cell phone unless the same has been authorized in writing for a prior campaign. This includes solicitation of offers, formal offers, or promotional engagement. Sales teams must therefore ensure that any outreach for that particular reason is conducted within the legal framework to avoid penalties.

Ways of Obtaining Proper Consent

In regards to the practical FCC 1 to 1 consent rule system provided by the FCC, businesses have to follow certain procedures while seeking permission from clients. Approval may be collected through the following means:

Online Forms

During website sign up, customers can provide consent by ticking appropriate boxes to receive messages from the service provider. This type of opt-in must explain clearly which messages will be sent and the modes of sending them.

Oral Consent (with evidence)

In case a business is interacting with customers either through physical offices or telephones, they may verbally ask for consent. However, this has to be recorded (either in notes or recorded over a telephone call).

By Text Messaging or Email

The customers may text pertinent words like YES when asked to confirm that they are willing to receive further messages, or they may opt-in through emails containing a link to a consent page.

It is very important that opt-in procedures that customers and clients respond to are comprehensive and clear. The wording should be done without the use of complex or legal language, providing clarity of the nature and number of messages.

Why 1-to-1 Consent Matters for Sales Professionals

For sales professionals, obtaining and maintaining consent is both a legal requirement and best practice, focusing on creating a relationship with customers. If people provide their consent for receiving information, the chances of these people acting upon the information are increased, improving conversion rate.

Otherwise, reaching out to people unsolicited can garner negative reviews, sour public image, and even expose your company to possible legal issues.

Adhering to FCC 1 to 1 Consent is Non-Negotiable

Clearly, FCC guidelines on consent are complicated and need thorough consideration to ensure adherence. Sales professionals need to get the consent of the target audience, keep records of consent detailing when and how it was obtained, and provide ways to opt out.