Retargeting Definition and Its Impact on Digital Advertising
Do you remember that time when you were browsing online for a new watch, a hotel room, or maybe a pair of shoes? You spent time comparing options, and maybe even added something to your cart, but in the end, you didn't hit the "Buy" button. You left the website, perhaps distracted by something else or deciding to think about it more. Yet, as you continued browsing the web, something interesting happened.