If your gross margin is lower than 60-90%, you have a weaker SaaS margin than you’d want. This margin can turn away investors, limiting the amount of capital you can raise to fund growth. Here’s the deal. It may not be a revenue issue. It may be that you are not monitoring the right SaaS metrics. The result: you are probably spending too much. You are probably also unaware of whether this reflects growth or simply overspending, thus ruining your budget and ROI.