Almost every organization around will eventually face an important crossroad: should I build the tooling I need, or buy it? But more often that not, the decision to buy is the most sensible one that'll save you the most time, effort, and even money.

But there are some edge cases where building can be the right choice.

In this chat with Isaac, product engineer at incident.io, we dive into this nuanced debate and explain why buying is your best bet...most of the time.