The Application Blame Game - New Survey Reveals Troubling Trends in IT
Studies consistently show that a positive UX (user experience) drives revenue growth, repeat business and brand loyalty. Here’s a good example: in Robert Pressman’s book Software Engineering: A Practitioner’s Approach, he writes “For every dollar spent to resolve a problem during product design, $10 would be spent on the same problem during development, and multiply to $100 or more if the problem had to be solved after the product’s release.”