3 steps to find new revenue opportunities from your customers' digital evolutions
John Pagliuca, CEO of N-able, has taken issue in the press multiple times with the term digital transformation, preferring the term digital evolution. I agree that evolution is a better term. Digital transformation implies a one-time event; digital evolution acknowledges the ongoing nature of these changes. In short, the market will continue to change. How you adapt dictates whether you come out far ahead or remain with the status quo.