Ad Fraud: What Is It and How to Protect Your Firm From It?
Ad fraud is a type of online advertising scam that involves the creation of fake ads or click-throughs in order to generate revenue for the fraudster. Ad fraud can be perpetrated by anyone with access to an advertiser's account, such as a publisher, ad network, or even a malicious insider. Ad fraud can be difficult to detect and even more difficult to prevent. However, here are a few tips to help protect your firm from ad fraud.