In our last blog, we outlined why now is the perfect time for MSPs to embrace co-managed services and discussed why this approach represents a strategic leap forward for them in an era where adaptability and partnership are the keys to success.

Search Engine Optimization (SEO) is a powerful but often underutilized marketing technique for Managed Service Providers (MSPs). In this blog post, we will explore the significance of SEO for MSPs and how using an online marketing tool like SEMrush can help you conduct in-depth keyword research to optimize your websites for driving more business. This blog is NOT endorsed by SEMrush, it is just the preferred online marketing tool of the presenter.

In the ever-evolving world of IT services, Managed Service Providers (MSPs) are constantly searching for ways to stay ahead of the curve, remain competitive, and deliver unmatched value to their clients. In this rapidly changing landscape, the co-managed IT services model has emerged as a powerful solution. It not only aligns seamlessly with the dynamic needs of businesses, but also transforms MSPs from service providers into strategic partners.

If you think you might be outgrowing your current remote monitoring and management (RMM) platform, this RMM health checklist will help you pinpoint whether it’s time to change. Even if you’re not at that point yet, running through this process regularly will help ensure that you don’t let things drag on longer than you need to if there is an issue.

Although the title of this blog poses the question “Why do Monitoring Service Thresholds Overlap?”, really the question should be: “In Remote Monitoring and Management Solutions, Why Do Some Monitoring Service Thresholds Overlap?”. That’s a bit of a mouthful, but it’s what I’m going to look at in this blog. Here’s why overlapping thresholds in remote monitoring matter.

The vast majority of MSPs in the world are under $2milion in revenue. Breaking through that barrier is not easy. As part of our business transformation program, we see a large number of MSPs that have been going for more than 10 years but can’t seem to push through to the next level. Often these MSP businesses are stuck in the $800k-$2M turnover range with around five to 15 techs working for them.

We understand the relentless demands and challenges that come with running an MSP, particularly when you’re a relatively small business. The constant juggling of client needs, technical issues, and operational tasks can leave little room for strategic planning and growth. However, it’s essential to find the time to work on your business rather than just in it if you want to achieve sustainable growth and success.

One of the things we talk about a lot when discussing the current state of the MSP market is the concept of the Red/Blue Ocean. In this analogy the Blue Ocean represents a market where there are lots of opportunities to grow and do more business; while the Red Ocean represents a saturated market where opportunities are harder to find.