New customer logos may be the lifeblood of top-line revenue growth and the focus of sales and marketing teams. But renewals have emerged in the last few years as a key growth driver for SaaS companies. A recent McKinsey study indicated that existing customers can drive between a third and a half of new revenue growth, even at startups. And we’ve all seen the data that says new customer acquisition costs 5X as much as customer retention.

The OpsRamp Monitor captures the latest buzz around what’s trending in the world of ITOps and related technology, and August was an especially busy month. Let’s dig in.

The OpsRamp Monitor is back, capturing the latest buzz around what’s trending in the world of ITOps and related technology. It’s been a busy month!

July is Hype Cycle season, the time of year when Gartner livens up the summer doldrums by updating its eagerly awaited Hype Cycle series of reports. This year’s Hype Cycles demonstrated OpsRamp’s growing brand recognition as we were listed as a representative vendor in eight different Gartner Hype Cycles.

It's all changing! So, business as usual! Working flexibly from home quarantine these past two years has brought a few things into sharper focus. For a start, there's really no such thing as an IT system---there are only Human-IT systems. IT isn't an accessory, it's an integral part of us. Multiple tech cultures are playing a larger role in decision making. Technology decisions are becoming more distributed and more market-driven, from the bottom up rather than exclusively from the top down.

Under new channel leadership, OpsRamp has rolled out a series of updates to its partner program, including a more partner-friendly profit-sharing model, enhanced lead-sharing, and more comprehensive sales assistance, complete with sales and technical training, co-marketing and demand generation, and selling resources. OpsRamp also has committed to expanding its channel team with dedicated regional channel account executives and solution engineers for technical sales support.

The results of our 2021 State of IT Operations Management survey are now available for the UK! Some common themes emerged with our US survey results published in April: Tool sprawl is real in IT operations departments in both countries as ops teams wrestle with multiple tools and report that legacy tools are holding them back from innovating. UK and US IT teams will both look to adopt digital operations platforms to combat tool sprawl, driven by better capabilities for AIOps and automation.

OpsRamp recently conducted a survey on the State of Digital Operations Management in 2021 to understand IT investments in 2021, factors hindering organizational innovation and the steps IT leaders are taking to unleash creativity and growth across the organization. We discussed the survey on a webinar featuring OpsRamp Chief Revenue Officer Sheen Khoury and Isaac Sacolick, president of digital transformation consultancy StarCIO. Here are the key highlights of the conversation.