How Online Stores Are Letting Shoppers 'Try Before They Buy' Without a Fitting Room
The uncertainty that exists within online fashion retail continues to be the single most significant problem experienced when it first became available. Customers will see spectacularly styled product photographs yet remain apprehensive about actually completing their purchase, asking themselves questions such as: Do I really think this is going to fit? Is the colour the same on my computer as it is when I wear it? Does the material fit and hang the same way, etc?