The Ultimate Guide To Email Hygiene: Keep Your List In Top Shape With These Top Tips
Mailing list hygiene should be done on a regular basis, just like regular hygiene. Growing your subscriber list is a key component of a strong email marketing program. It is important to complement these efforts with regular mailing list cleaning. You don't want to lose subscribers, but indifferent recipients can harm your email program. If many recipients mark it as spam or delete your email without opening it, your inbox can notify your provider that you're sending them unwanted content. This can affect deliverability. Therefore, email list hygiene is essential to a functioning email program.