Marketing ROI is a measure of how much money you gain from your marketing efforts. It measures the return on investment from your advertising and marketing campaigns, and it's an important metric for any business to track. The problem is that it isn't a simple metric to calculate. You need to know how much you spent on each campaign, what the conversion rates were for each campaign, and how much revenue those conversions brought in. And then, you have to compare all of that data against the total cost of your marketing activities.

In recent years, AI has been making waves in the business world. We've already seen the power of AI to automate tedious tasks, generate new business insights and make teams more productive. In this article, we explore the implications of AI on the future of business.

If you're in business, you know marketing is essential to promoting your products or services and reaching new customers. But what some business owners may fail to realize is that digital marketing is now one of the essential types of marketing for businesses of all sizes. Here are six reasons why digital marketing is essential for a successful business.

In this post, we will look at what a sales AI tool is and whether it is necessary for your company. We will also be seeing what makes a great sales AI tool.

If you're looking for ways to increase traffic to your website, you should consider using SEO tactics. SEO, or search engine optimization, is a process of improving the visibility of a website on search engines. By using SEO tactics, you can improve your website's ranking in SERPs and attract more visitors. There are many different SEO tactics that you can use to improve your website's ranking. In this article, we'll discuss some of the most effective ones. So, if you're ready to start generating more traffic for your business, keep reading!

Running a business can be difficult, and there are many different types of software that your company can use in order to make things a bit easier. In this blog post, we will discuss six different types of software that your business can benefit from. Each type of software has its own unique benefits, so it is essential to choose the right one for your company. Let's get started!

Every business owner wants to grow to some degree. You may or may not have dreams of changing the world with your entrepreneurship, but even if you happily run a modest local business and mostly want to keep things the same, you need to be able to grow to keep up with new challenges, industry shifts, and higher costs of living. Technology can be a great tool in achieving that growth.

Have you ever wondered why marketing doesn't have its own operating system (OS)? The first computer bundled with an operating system was in 1964 through IBM's mainframe computers. How about issues related to the lack of operating systems in marketing departments? Why does marketing not have an OS? What changes in marketing warrant an operating system? What features can developers include to create the ideal marketing OS? Operating systems are critical for supporting a computer's essential functions. Similarly, search engine optimisation (SEO) specialists like Digital Spotlight can help improve your company's rankings in Google Search results.