The fault line: How to communicate in a crisis
If there’s one universal constant in the world of business, it’s that things will go wrong. Probably at the most inconvenient of times and in the most inconvenient of ways. It’s Murphy’s law, or, if you’re from England the much more fun, “Sod’s law”. These moments can define your business more than any other. Unfortunately, far more than usual day-to-day ever will.