Creating targeted content and creating targeted content for a specific niche differ a lot. When you focus on a specific group of customers you can quicker succeed, foster trust and loyalty, and increase revenue. At some point niche marketing is easier than marketing aimed at wide audiences. Why? Because in this case you need to aim for a narrow range of needs and interests. So while creating content for specific groups you should know their age, gender, education level, location, needs, interests, attitudes, and income level.