Game Launches Should Be Exciting for Your Players, Not for Your LiveOps Team
The moment of launching something new at a game studio (titles, experiences, features, subscriptions) is a blockbuster moment that hangs in the balance. The architecture—distributed and complex, designed by a multitude of teams, to be played across a variety of devices in every corner of the world—is about to meet a frenzy of audience anticipation, along with the sky-high expectations of players, executives, and investors.