Between your app server and your customer's fingertips, your mobile application or website's performance depends on many factors. Often, what you give may not be what the customer gets, as several things can get in the way, such as bottlenecks, server performance issues, network woes, and un-optimized code. All these factors prevent your customers from experiencing fluid, fast, and functional apps and websites as intended.

For a lot of organizations, APIs are almost like a digital baseball card collection. You keep adding to it, and some of them can be monetized. Just as you need to organize and protect your most valuable cards, you need to implement the appropriate security measures around your APIs. Your API gateway is like having a dedicated binder or box just so you can access your cards and share them without exposing them to people’s hands in a way that can devalue them.