In our previous blog, we looked at the rise of the API economy. In this instalment we explore how APIs are transforming the provisioning of connectivity through the move to Network-as-a-Service (NaaS).

The way content is created, distributed, and consumed has changed a lot over the last decade with the introduction of streaming and on-demand viewing. Media sector revenues are growing, but so is the cost to produce content and manage complex digital ecosystems. So how can media and broadcasting companies simplify network complexity and improve performance, all while delivering great content to hungry audiences? First, let’s look at the three key areas for connectivity in media and broadcasting.

APIs (Application Programming Interfaces) have been around for decades, but although the concept emerged as far back as the 1940s, it wasn’t until the early 2000s and the efforts of eBay, Salesforce, and Amazon that really put them on the map. APIs today are ubiquitous - any company developing software will likely have an API for customers and partners - and research suggests the majority of enterprises consuming APIs are focused on strategies for easier consumption and management of APIs.

In this blog, we look at why more businesses are considering Salesforce Express Connect for accessing their Salesforce applications – and how Console Connect can help. Salesforce needs little introduction. It has become the CRM of choice for enterprises, now counting 150,000 customers across various industries, including the likes of Spotify, Amazon Web Services, and U.S. Bank.