How Microsoft Dynamics helped us fix a leaky CRM bucket
Customer relationship management (CRM) is sometimes like a bucket. New customers represent water going into the bucket, and departing customers reflect water flowing out. The water level—or the number of customers—rises and falls depending on the amount of water flowing into the bucket and the number and size of the holes. At ServiceNow, we recognized we had a leaky CRM bucket, thanks to rapid customer growth.