In this series, we’ve been exploring the different layers of business value you can gain from deploying software more frequently. We’ve already looked at the hard costs you can save, and the valuable developer time you can recoup. But that’s not the end of the story. Not by far. Picture an iceberg. The top, the visible part, is those hard costs. Just beneath the surface is that time that can be gained by redeploying wasted time to projects that matter.

As part of a recent Redgate Summit which focused on digital transformation and data modernization, I was fortunate enough to be able to interview Pramod Sadalage, a Director at Thoughtworks. There, and I’m quoting here, he enjoys the rare role of bridging the divide between database professionals and application developers.

The first post in this series introduced the idea of the different layers of value that your business can gain from frequent deployments and focused on the hard costs you can save. We’re looking at the role the database plays here because it’s the most complicated part of the process and it’s difficult to hit aggressive KPIs and goals when your teams are burdened with process bloat due to mistake-prone, manual work.