Working for a company, you always want to think that your product or service is superior to the competition. As a Marketing executive, a major part of my job is to highlight why Ribbon is a leader in delivering IP Optical and Cloud & Edge solutions to the largest service providers, enterprises and critical infrastructure companies all over the world. But how do our customers perceive us? What do they really think of the Ribbon brand? How do we fare against our competitors in customers’ minds?

Maximizing spectrum efficiency is a challenge that operators have wrestled with for decades. And the challenge of optimizing spectrum planning and management is only magnified as networks become faster and more complex. Operators with a well thought-out plan can avoid significant waste and inefficiency in the network. Wavelength division multiplexing was originally constrained to a fixed grid, first at channel widths of 100GHz, and then, as lasers improved, at 50GHz.

In March 2021, Microsoft announced Operator Connect, a new way for organizations to connect Microsoft Teams to a telecom provider. From an enterprise buyer’s perspective, Operator Connect delivers a new “apps store” type of experience to enable organizations to choose a telecom provider and connect Teams users to the PSTN from the Teams admin center. Equally important, Operator Connect enables a new set of menu-based user configuration tools within the Teams admin center.

The real-world use cases for deploying a Microsoft Direct Routing Survivable Branch Appliance (SBA)