Customer satisfaction is about meeting customer expectations, customer delight is about exceeding them. Building customer delight into your product means going above and beyond simple customer satisfaction in ways that build a long-term emotional connection and loyalty towards your company. And customer delight matters.

Checkout optimization can increase conversions by 36% (according to Sleeknote). And if your company struggles with a high cart abandonment rate, you’ll have to work on enhancing your user experience by removing blockers that lead to your customers abandoning their shopping carts. And for that, you will need to leverage qualitative and quantitative user research.

Earning customer loyalty is in the interest of both shareholders and management. Companies at the top of their industries in NPS or satisfaction rankings for 3+ years, grow revenues roughly 2.5x as fast as their industry peers and deliver 2-5x times the shareholder returns over the next 10 years. And here are 4 strategies that can help your company achieve consistent growth in customer value:.

Customers no longer base their loyalty on price or product, but on the experience they receive. 86% of buyers are willing to pay more for a great customer experience (according to Super Office). So, to help you get started in actioning what your customers really need, here are 8 templates that address every part of the customer journey.