Brand loyalty might be on the decline, but ecommerce is on the rise. Ecommerce is on track to account for 24% of global retail sales by the end of 2026. Source: Statista And as businesses reach growth limits in their local markets, the industry is seeing more ecommerce brands expanding onto the global stage. 76% of online shoppers have made purchases on sites outside of their own countries.

The ecommerce industry is booming. While the pandemic accelerated the need for businesses to digitalize, advancements in technology and the surge in available marketplaces also helped ease buying and selling online. According to Shopify, the ecommerce industry is expected to grow by almost $11 trillion by 2025. Online stores are popping up every day – with an estimated 12-24 million ecommerce sites globally.