In Q2 2022, Forrester named Genesys as a leading journey orchestration platform, with the highest possible criteria in scalability, strategy performance, and nine other categories. Image Source: Forrester But what is Genesys all about? Founded in 1990, Genesys is a customer experience (CX) and call center technology that delivers proactive, predictive, and hyper-personalized experiences to deepen customer connections across marketing, sales, and service moments on any channel.