Synthetic monitoring is automated testing of critical business transactions and user experiences. Synthetic monitoring helps businesses find, fix and prevent availability issues, performance issues and 3rd party vendors from giving you an insight into performance improvements that you can make to your website and supply chain to improve conversions and user happiness. Synthetic monitoring is also sometimes called user journey monitoring.

Take a look at the two versions of the website below. Can you can spot the one that has a website performance mistake that would result in a £2.5 million loss in sales each year? It’s impossible to tell from the screenshots above because they appear identical.