Imagine this: A customer tries to log in to your app, but the page takes too long to load. Frustrated, they leave. Meanwhile, your IT team has no clue there was an issue—until complaints start pouring in. Sound familiar? Performance lags are the new downtime. Lags are not just an inconvenience—they lead to lost revenue and frustrated users. To prevent this, organizations turn to application performance monitoring (APM) and synthetic monitoring to maintain peak application performance.

Modern websites demand constant oversight to ensure every click, login, and checkout runs smoothly. That’s where synthetic monitoring shines: it acts like a tireless, virtual visitor that spots performance hiccups before they can bother real users. Our Internet Performance Monitoring (IPM) platform features Playwright support. You can run new or existing Playwright scripts with little to no changes.

Until recently, Checkly was telling you what broke in your app. Now, it can also tell you why it broke. We're excited to announce the general availability of Checkly Traces, a new addition to our synthetic monitoring platform that bridges the gap between frontend monitoring and backend observability. By combining synthetic monitoring with distributed tracing, Checkly Traces empowers development teams to detect, diagnose, and resolve issues faster than ever before.

Imagine this: You push a major update to your website, confident that everything looks great. Hours later, traffic plummets. Your users complain about slow load times, but when you check WebPageTest, everything seems fine. What’s missing? Real-time insights and proactive monitoring.

Making your brand stand out in digital business is more challenging than it sounds. More than 2.87 million apps are available on Play store and other platforms. In fact, as per reports, almost 252,000 new websites are created and launched daily. Competing in this large market without proper monitoring and strategy is a complete waste of time.

APM is foundational in assessing an application's internal health. It employs a variety of tools and techniques to monitor crucial metrics such as response times, error rates, and resource utilization. This comprehensive analysis enables teams to identify bottlenecks, slow database queries, and other potential performance-related issues that could diminish the user experience.

For accurate and effective performance testing, synthetic monitoring has become a staple and this is only going to continue in the coming years. This is mainly due to the fact that this process is beneficial and offers numerous advantages to organizations. With synthetic monitoring, your organization can identify performance issues before they affect real users. By continuously simulating user interactions, your team can highlight and rectify performance bottlenecks and infrastructure issues in real time.