The digitalization of the end user experience is leading to increasingly rapid changes for both customers and business owners alike. Customers demand and depend on fast, reliable web services whether for informational purposes or to conduct e-commerce transactions. That’s why regardless of the device that is used, slow digital experiences aren’t easily forgiven. If they happen often enough, they will reflect poorly on your brand and will eventually impact your bottom line.

If you were one of billions of frustrated users of Facebook who weren’t able to access their accounts Monday, rest assured in knowing that downtime is a thing of the distant past and the mega-social media platform is back online. End users can now relax knowing that the brush fire has been extinguished. Remarkably, the nearly seven-hour outage could not be attributed to the deluge of recent high-profile attacks on government, enterprise, and educational servers throughout the world.