The AI Time Bomb: How Martech Can Prepare For Surging OpEx Costs
For the past two years, AI enthusiasts have been treated to a nonstop procession of lightspeed innovations. ChatGPT rang the era in with a bang; millions of blogs, emails, trivia questions, and sonnets later, Microsoft etched the writing on the wall with its $10 billion investment in OpenAI, ChatGPT’s progenitor. Since then, companies from Alphabet to Zoom have scrambled to somehow, some way, integrate AI into their core offerings.