My name is Georgina and I’m the Marketing Manager at RapidSpike, you may know me from hit budget Christmas adverts such as ‘Twas the Night Before Magecart’ and ‘Christmas Parties’. This week marks 5 years working at RapidSpike and in the general marketing tech space. It’s been a jam-packed 5 years. I’ve had the privilege of expanding my marketing knowledge, trying new things, and working with some of the best people I know.

Every single day RapidSpike detects thousands of problems with website third-party plugins that are causing revenue and customer experience issues, and 90% of them are not just affecting our users; they are affecting every user of that third party. The difference is with RapidSpike, we tell them about it. In 2018, a major e-commerce website experienced a significant performance failure due to a third-party plugin.

The Knowledge Base has had an upgrade, introducing our new Support Center! The Support Center is packed with tonnes of useful information to help you make the most of the RapidSpike platform.

We recently released our new website performance dashboards into the platform. Watch the introduction video with Head of Product, Bryn Dodgson and learn more about the dashboards below.

As the first point of contact with customers, a well-performing website can have a significant impact on the overall reputation of your business. Therefore, if a page is not functioning as it should on your website, this could have a detrimental effect. Have you ever been on a website and found it is not working as it should?

RapidSpike is committed to revolutionising website reliability, performance, and security — to make the web faster, safer, and easier for everyone to use. With the direct correlation between website speed and conversion now widely acknowledged, even marginal gains of 0.1% could represent millions of extra revenue for the UK’s largest brands.

Tune into any sports game and you’ll likely see an iGaming ad at some point. Sports betting or online slots have become so ubiquitous in the modern age that the United Kingdom now has one of the largest online gambling markets in the world. Due to their high-thrills gaming and transactional nature, gambling websites face more performance issues than most. This is why it’s so important to monitor website performance, looking at conversion rate optimisation and security.

The online fashion industry is undergoing a period of change more significant than most. Off the back of a pandemic, consumers became more demanding, but also more socially conscious. Coupled with supply chain issues and reduced high street sales, this put even more pressure on eCommerce. So how can today’s fashion retailers meet these changing expectations? And how can they leverage their online presence to better assure customers?

The latest version of the PCI DSS (Payment Card Industry Data Security Standard) is version 4. We are currently in the transition period following the publication of the new standard, heading towards full implementation.

When the General Data Protection Regulations (GDPR) and ePrivacy Directive (EPD) updated we saw a proliferation of “cookie consent” banners crop up on websites as a direct result. The key parts of the GDPR relating to this change are from Recital 30: Natural persons may be associated with online identifiers provided by their devices, applications, tools and protocols, such as internet protocol addresses, cookie identifiers or other identifiers such as radio frequency identification tags.