Creating the company culture
It is easy to communicate when you are only two. That was us when starting off WebGazer. The easiest way to decide on an issue was to discuss it in person or on the phone. We did not need to think on in-house culture, values and so on. This is mostly due to the fact that we, two of us, were all those at once. We were walking-ethics, values and everything you would expect from a website monitoring service.