Lots of businesses struggle with keyword research and finding the best search terms for their business regardless of the ever-present and readily available advice on keyword research. It’s no secret that there’s a lot involved in getting the best search terms that fit your business niche. For starters, it’s essential to understand that a solid keyword research strategy is necessary to guide the overall marketing strategy.

If you are looking for a way to gain a competitive edge, then focus on developing personalized content for your audience. Studies show that nearly 35 percent of consumers will make an unplanned purchase if they feel like a company has personalized their content. There are a number of ways to make content more personalized and helpful to the consumer.

With so much competition in the world of e-commerce, managing to reach the level of exposure targeted and to maintain your site visitors engaged isn’t easy. You need to use effective strategies that allow you to boost the appeal of your platform, maintain rankings up and decrease bounce rates.

Plagiarism remains a big issue online to this day. Some copy from Wikipedia, while others may steal your own work. In addition to that, the content writers you hire may accidentally or intentionally plagiarize their articles. This is why checking for duplicate text is so important, and here are twenty best duplicate content checkers to use in 2019.

Search Engine Optimization is not a single activity or element. In fact, it is a process which encompasses a wide range of activities focusing on different SEO elements. To improve search engine rankings, you need to pay attention to different elements which is not easy. Though there are dedicated SEO tools available, many of them require paid subscriptions.

Content marketing in the modern age has become more about link building and ranking on Google than just reaching audiences. Link building practices have been helping marketers improve the organic reach for their content while also building connections within the industry. You can read more about link building success stories with Pitchbox’s case study.

How to correctly interpret the data obtained in Analytics? How to deal with a large amount of data and structure conclusions to increase the website ranking? Analytics like Google Analytics and others provides a lot of different information. This service has dozens of ready-made reports and a huge number of forms that require a little customization.

Customer service is trendy topic these days. After there was a boom around technology at the start of 21st century, the internet has settled down and now it’s more about the basics. Automation has taken huge part of the overall human resources and people are demanding human approach, even if it’s on the internet. Today we are going to review one of the oldest customer service software around, LiveAgent.

Want to learn chatbot development and advance your career? Here’s a little warning: You need to read. A lot! After all, keeping up with the fast-paced digital marketing means being able to not just go with the flow, but being able to adapt to the changes and apply it to your business’ marketing strategies.

Let’s be honest: we are facing big problems surrounding privacy online today. It has come to light over the past couple of years how the adtech industry harvest and abuse user data to construct eerily detailed profiles on individuals, in order to sell these in real time bidding auctions to online advertisers, who out-bid each other for the opportunity to serve users individualized marketing in the micromoments, they visit a website.