Today’s B2B buyers are more informed and discerning, making early engagement crucial. How can marketers build trust and connect with buyers they've never met? Aberdeen's latest research dives into the awareness stage, revealing what influences IT decision-makers, where they seek valuable information, and their preferred content formats. Learn how to engage tech buying committees and stay ahead of competitors with these insights. It could be the difference between winning over tech buyers or losing them to competitors.

How did this morning's CrowdStrike outage affect you? Aberdeen's Head of Customer Experience Management (CX), Omer Minkara, breaks down four key recommendations to help get your business and its customers back on track.

We're excited that you've joined us! The Spiceworks Community is about technology professionals helping and connecting with other technology professionals, whether you're the lone ranger doing IT all by yourself, or one of a huge team of IT pros. It's about getting answers to your questions, picking up tips and tricks, learning about new products and vendors that might work for you, and – most importantly – sharing what you know with others.

In this episode of Aberdeen’s Spotlight Series, Omer Minkara and Mike Lock talk about the CX technology that businesses are deploying to consistently exceed customer expectations.

A rootkit is malicious software code that provides bad actors with “root” access to an endpoint device by breaching the application and driver levels of privilege to finally reach the kernel or core while disguising the malicious code to avoid detection.

Rootkits are always hidden behind another program or file and as a result, detecting their presence is difficult. There are, nevertheless, several ways to detect rootkits in different operating systems and remove them. Watch the complete video to learn more.

Find out what are the differences between web 2 vs web 3 in this super easy beginner’s guide. This quick video guide decodes the pros and cons of both web 2 and web 3 and answers questions, which include – what is web 2 and web 3, what are the benefits of web 2 and web 3, will web 3 be the next reality.

While Web 2 caters to the current internet generation, Web 3 is known as the semantic web. In this video, we explore these two concepts, their differences, and their possible applications. The Internet has progressed rapidly from the early days of Web 1, which included static texts and visuals, to the current version – Web 2. We are presently entering the Web 3 era, in which value and data will easily move across decentralized platforms with distributed ownership and control. But, what else does Web 3 feature? How is it different from Web 2?

Find out what ransomware is and its types in this super easy beginner’s guide. This quick video guide explains how ransomware attacks work and the steps enterprises can take to mitigate ransomware. The video also answers questions on – what are the stages of a ransomware attack, what are the various ransomware encryption techniques, and best practices to prevent ransomware attacks.

Johan Dreyer, Field CTO, Mimecast joins Neha Kulkarni for a little serious and light-hearted conversation on the challenges and priorities of cyber threats and how to navigate these challenges. In this edition of Tech Talk, Johan discusses how the threat landscape is evolving in the backdrop of a hybrid workspace and the steps security teams can take to gain visibility into the state of remote endpoints. He also talks about the new-age tactics threat actors are implementing to execute a breach and building a security-first mindset.